I chose this wash bc of the ingredients. It's not as good [for me] as other (slightly more expensive, of course) companies that have so little ingredients and focus on a truly natural experience but it's definitely better than all that other Dove mess etc that you'll find on every corner. If you're the type to understand ingredient/content labels then you know they list the most used ingredients to the least. For ppl who live in areas that drop below 40°F, coconut oil is one of the top/main ingredients. If you leave your soap in the windowsill all day during winter- you WILL have a hard time squeezing out anything when you return home. Lol. In it's normal state it's clear and luscious. But just like a jar of pure coconut oil- it's will get white & try to solidify when cold. It was like trying to squeeze mozzarella cheese out of a small tube. I love that it shows the lack of chemicals used that couldve intervened with the coconut oil, but I had to keep in on the sink when I wasn't home on cold days. Will buy again & add a picture of consistency later. Great smell. Not overpowering.