I am a very picky person when it comes to purchasing organic hygiene products. This brand hit the top of my list.I love this product I wished them to launch a moisturizer soon.I have been in the beauty business for over 35 years and have tried every single body wash on the market from high end to low end. I always look for organic, natural, pure products when I buy for myself. This product has been pros and cons I am afraid. I have mixed feelings. Here is my analysis:PRO:Leaves skin VERY soft - feels good on your skin.GREAT for sensitive skin and safe to use on your girlie "private" areas - doesn't burn or iritate (would be good for babies too)Gel consistency makes it easy to use and it doesn't slip off your washcloth/loofahGREAT natural ingredients. I commend the maker of this product for its selection of ingredients.CONS:Either you like this smell or not. Other reviews said it smells like cleaning chemicals etc. I disagree completely with that but what it does smell like to me is old European lady perfume. I did not like the smell BUT it didn't linger and or remain on my skin after I used it.It's doesn't lather up at all!Because it doesn't lather you have to use ALOT of this product to wash your entire body (I use a loofah glove and it still didn't lather) I expect to go through this good sized bottle in 1 to 2 weeks if I shower daily.So you decide for yourself. It's unlikely I will repurchase this product because it's not cost effective but I will enjoy the product until it's out.Great buy would recommendThis has a clean fresh scent and it’s great. It doesn’t fade after drying your hair. It has an old fashioned fresh scent that reminds me of something from my childhood, but can’t remember what it was. The best part is that they never test on animals and they’re a small company that responds when you email them. I buy all their products and all their scents. The pumpkin one being my favorite, the green one second, red third mostly for a summer scent since it’s so summery and outside reminiscent. I don’t like the purple as much, but my daughter likes it. It smells good, but just a drop to strong for me.OLD REVIEW:I love this stuff! It lathers nicely, however is is VERY moisturizing and doesn't go too well with my skin for the summer. I'll probably reserve this for winter months and try another one til then. The cucumber one looks good!UPDATE 11/11/2020:I decided to buy another one as the winter months are upon us, I need more moisture for my skin. But the consistency for this shower gel appears to have changed. It is liquid, not the gel type I had received and used before. I am wondering if it was tampered with, because it does not lather, either. It seems watered down. Not entirely pleased with that.I was looking for a vegan, cruelty free moisturizing body wash. I got it! But I would warn you of the strong scent. I showered, dried off, moisturized, did my hair, got completely ready, met my boyfriend out for dinner and he had a horrified look on his face and asked me what new product I was using....so just wanted to warn everyone that its strong and apparently lingers.Love these products! I used this one for the first time and since it was blueberry, and grape I was surprised that it smells a little like root beer, which I don’t mind at all because I like root beer. I asked my husband thinking it was maybe just me and he said the same thing. Either way it’s super nice and I will order it again!