Not much to add since there's multiple reviews. Only thing I can say is if a company is using real hinoki oil those products usually are a little more pricey compared to other products that say they have hinoki. Certain companies just use hinoki water.. And then label they're product having a hinoki scent,no it doesn't work that way ? But regardless this seems to be the real deal to me, people complain it doesn't linger most shower products don't there meant for washing not for scenting your body. Hinoki is made to inhale while your washing and to get the other skin benefits the smell is a plus that is all. You can have pure hinoki oil and have to reapply multiple times a day it's not synthetic so it's not going to stick..Dōmo arigatōgozaimasu Tatcha well done.