This is a wondeful product. I adore that the ingredients are food grade and I do find this to be superior to others I have used. Please note that it is NOT tear free, however, we have never had any red or irritated eyes from using it. It is incredibly gentle and cleans well. While I don't mind the investment for the quality, it is still very overpriced in my opinion and for that reason and only that reason, I didn't give it five stars. If I win tonight's Powerball, I will buy a lifetime supply and some for you too.Great smell, thicness.I loo e this soap. Perfect and gentle ingredients. Smells so good, nice and life not overpowering. It’s a fun foam do my toddler likes that. I recommend it to everyoneI love this for my baby. It smells great and quickly warms when rubbed.Great scent and love the pump bottle.good~!!Great for cradle cap! Much better than the typical shampoos you will find in the big box stores in terms of harmful chemicals. Smells great and our baby loves it.My baby has sensitive skin and this product was too strong and dried her skin. I tried to return it and amazon did not let me. This shampoo is pricey and not worth it. Also, it is not tearfree.