Normally i spend about $3-$4 on body wash. I wasnt even looking to buy body wash on amazon cuz i cant smell it. I was actually looking for deodorant (yes i bought bevel)The body wash is amazing!!! When you smell the soap in the bottle its a very nice scent, its subtle in the bottle HOWEVER once i lathered upand was about to wash i was hit with this fragrance bomb that was so refreshing, it was like when a person walks by with nice cologne on and you stop and think thats a very nice fragrance. Thats what i felt the moment i started washing myself. $10 is very worth it to me for this soap. I will definitely be ordering this bodywash again. In fact, I don't wana use another brand at all..After my shower, i felt so much cleaner than if i used dove. My skin is so soft and the moisture level of my body is insane whereas i would have dry skin with Dove and would be lookin for the lotion immediately after my shower.